Next Trindade was created with the purpose of expressing a new generation of urban developments in Florianopolis: modern, connected and designed for those who live the rhythm of the city.

BrandX led the entire concept and launch process, crafting a narrative that brings together practicality, architecture and lifestyle. We developed the branding, the visual and verbal identity, the strategic positioning and the launch campaign, exploring the contrast between the vibrant energy of the Trindade district and the comfort of living in a location designed for the future.