Monte Gran Sasso

MonteMonte Gran Sasso / Condomínio Clube emerges as a new interpretation of high-quality living in the Santa Catarina Highlands (Serra Catarinense). It is a project that steps away from the ordinary to prioritize space, nature, and quality of life, translating the privilege of living in Lages, with spaciousness, comfort, and exclusivity, into architecture and concept.

To introduce this concept to the market, an integrated campaign strategy was developed, consistently planned to build brand positioning, generate desire, and sustain market presence over time. The communication was designed to work complementarily across online and offline environments, ensuring reach, frequency, and message consistency.